What are we without Controversy.

Italian clothing company Cambia Style came under fire earlier this year after it used an image of Hitler in its ad campaign to promote the message, "Change style. Don't follow your leader." Locals reportedly found the advertising campaign offensive and called for the billboards to be taken down, with Palermo city councillor Rosario Filoramo telling press, "The use of an image of a person responsible for the worst chapters of the last century is offensive to our country's constitutional principles and to the sensitivities of citizens."

Jessica and Lisa Origliasso of the Veronicas recently appeared in an ad campaign for PETA in support of the organisation's anti-fur stance, with the pair saying they were motivated to do the shoot after watching videos of a Chinese fur farm. Jessica told press recently that the use of fur in the fashion industry is ignorant, unnecessary and unacceptable. "We don't want to be an ignorant generation, we want to inform people. We can be the generation that makes a difference."

While Diesel's controversial "Be stupid" campaign won a Grand Prix in Outdoor at Cannes, the above executions were banned by the UK Ad Standards Authority, which stated that the images were likely to cause "serious offense". In response, Diesel humorously deconstructed the ads in an effort to defend them. The top ad, the fashion brand said, "tackled society's preoccupation with 24/7 camera surveillance in a light and non-threatening way," while the bottom ad "portrayed a very strong and unexpected image of femininity, aligning it with typically masculine themes."